Wells Fargo Center Announces New Details About The Brand-New Club Level Set To Debut This Fall

Today, Wells Fargo Center announced its vision for the arena’s brand-new, $50+ million Club Level, which is set to open for the start of the Flyers and 76ers seasons in the Fall of 2022. The new Club Level, which will instantly become Philadelphia’s premiere sports and entertainment experience, will be themed to honor Philadelphia’s rich sports and entertainment past while also showcasing the newest technologies and entertainment experiences. This new Club Level is part of Wells Fargo’s Center $300+ million Transformation project, fully funded by Comcast Spectacor, which is slated to be completed in the summer of 2023.  

 

The multi-year Wells Fargo Center Transformation project has seen nearly every corner of the arena upgraded and reimagined. Highlights include: the world’s first Kinetic 4K center-hung scoreboard; a redesigned main concourse with a re-conceptualized approach to dining and social interaction; the upper level which now includes unique viewing options like the Assembly Room, BetRivers.com Sports Lounge, Revolutionary Row, and Liberty Lofts; the arena’s first-ever exclusive event-level club, the Center City Club; and a major makeover for the Mezzanine Level.

 

“The new Club Level at Wells Fargo Center will celebrate the iconic sports and music moments that have taken place right here on South Broad Street while also looking to the future,” said President of Wells Fargo Center, Valerie Camillo.  “When we set out to transform Wells Fargo Center, we sought to balance a respect for our history and traditions with a goal to modernize the arena to meet the evolving expectations of our guests. The Club Level redesign is the latest phase in our effort to deliver exceptional amenities, technologies, and guest service—while never forgetting what makes Philadelphia sports the best in the world.”

 

“This Fall, when the doors open on a new season of events at Wells Fargo Center, we want our guests to be blown away by the transformation of our Club Level. With the interior redesign of the arena complete by the end of 2022, Philadelphia sports and entertainment lovers will have an arena on par with any new building in the world,” Camillo added. “The Wells Fargo Center Transformation project – including the new Club Level – is part of a historic investment in South Philadelphia. We’re funding this arena Transformation project entirely with private dollars, and on a scale that no other arena has matched, making this the boldest transformation project in the history of sports arenas. We’re not done, either. We are committed to and investing in the Stadium District, and in 2023, we will both transform the exterior of the arena and hope to break ground on exciting mixed-use developments right next door.”

 

Features in the new Club Level will include:

• Celebrity Chef Program: Philly is home to some of the best chefs and dining experiences in the world, and the new Wells Fargo Center’s Club Level will feature some of the top names from the city’s culinary scene. Specialty menus from local chefs and mixologists will be featured at two cornerstone locations on the Club Level along with a brand-new exclusive concept in the arena’s only sit-down restaurant, The Grille. More details on the program will be announced in the coming weeks.
• Club Level Bars: All Club Level seat and suite holders will have exclusive access to the four new Club Level bars, which are themed to honor Philadelphia’s sporting past and present.
  • East and West bars: Lcated on opposite sides of the arena, these central, expansive bar areas are mirror images of one another and serve as a place for Club seat holders to relax and have a drink pre-game and during breaks in the action. A central place to socialize with clear sightlines to the ice, court or stage, these bars will be themed around one of the central features of a working two-team arena: the changeover, the switch from an ice surface to a basketball court (or concert) that takes place at the arena between events. The East and West bars will present a behind-the-scenes look at the changeover process, while serving as a living manifestation of the process itself. The bars will themselves transform between Flyers, Sixers and concert events, presenting a totally unique experience, look, and feel. Some of the changeover features of the bar include:
    • Signature bar top tables will change from an icy surface for the Flyers to a painted/lined maple hardwood top for the 76ers depending on which team is playing that night
    • Life-size holograms of Flyers, 76ers, or musical stars will welcome guests to the bars depending on the event
    • 26 cutting-edge, transparent OLED displays located behind the main bars which will display a time lapse of the arena changeover process and additional content throughout events
    • Full transformation of digital content in the club, customized to each team and brand, brought to life on more than 300 screens located throughout the bars
    • Side bars, LED screens, and more will be lit with different team colors and artist themes
    • Team-specific cocktail offerings

• Two other themed bars will also debut this Fall for all premium seating patrons. One will honor the legacy of the Spectrum and the other will a focus on the sports and entertainment history of Wells Fargo Center.
  • The Center Bar: A tequila bar with a modern aesthetic, designed and themed to recall the more recent era of Philadelphia sports stars and performing artists. Guests can treat themselves to a drink as they explore memorabilia and memories from the last few decades of Philadelphia sports, music and culture.
  • The Showplace Bar: A whiskey bar with a traditional aesthetic, designed and themed to recall America’s Showplace: The Spectrum. Guests can pop in for a drink and a stroll down memory lane as they explore artifacts and portraits from the great history of the Spectrum. The bar will offer patrons the option to secure personal whiskey lockers alongside greats in Philadelphia sports history.

• Exclusive Retail: The new Club Level will also debut an exclusive shopping experience with a new retail location featuring specialty items only available to Club Level and Suite guests. The retail store, like other parts of the Club Level, will pivot between Flyers and Sixers games. The store will feature a mix of premium products from high-end brands and custom streetwear from designers with local ties. Luxury items like winter coats, travel bags, watches, and glassware from brands like Tumi, Peter Millar, Cutter & Buck, Vineyard Vines, and North Face will create a first-class shopping experience. More details on the exclusive retail offerings will be announced in the coming weeks.
• New seating layout and options: The all-new Club Level’s extensive redesign will transform the current multi-box structure of the Club Level and open up more than 13,000 square feet to create a premium, open-seating layout. The dynamic, modern space will feature 1,585 seats from four, unique options:
  • Club Premier: 248 seats - The nly seat in Wells Fargo Center with in-seat service from any food and beverage location in the arena. Want a Toothsome Milkshake? It’s coming right down from the Mezzanine. Want to try Philly’s best cheesesteak from Delco Steaks? You can have that delivered right to your seat, too. Plus, each ticket comes with $30 in loaded value that can be used for food, beverage, or merchandise throughout the arena, and Flyers and Sixers playoff tickets are included in the price of the seat. These exclusive seats are already sld out for the 2022-2023 season.
  • Club Select: 1,021 seats – Similar t the Club Premier option, including loaded value for food, beverages, and merchandise; however, in-seat service is limited to Club Level menu options and Flyers and Sixers playoff tickets are not included.
  • Brand-new Lge seating: 136 heated seats - Experience the largest, mst comfortable seat in the building. This seat has great views, $30 in loaded value for food, beverages, and merchandise, a ledge to support dining and drinks, and USB ports for charging your devices. The Loge also has a one-of-a-kind feature within Wells Fargo Center: personally controllable, heated seats.
  • Grille Rw: 180 seats - These seats are lcated directly in front of the Grille, providing easy access to the reimagined members-only restaurant featuring a new, Philly-specific culinary concept to be announced soon. These tickets also come with loaded value for food, beverages, and merchandise.

• Premium Seating Entrance & Lobby: This brand-new entrance and lobby will be located on the Broad Street side of the arena and adjacent to the VIP parking lot, making it easier than ever for premium seat holders to enter and exit the arena. Inside the new entrance will be an expansive lobby area with a high-end bar, multiple seating options, and cozy fireplaces for guests to relax pre-game or wait for other members of their party to arrive. Upon arrival to the Club Level, guests will also have access to a secured coat check.

The new Club Level will set a new standard for guest experience and service. To support the new Club level and the overall arena, Wells Fargo Center is hiring an experiential programming team to help plan events, develop content, and ensure the arena consistently provides guests with the best experience in all of sports and entertainment. This new team will focus on the Club Level, the enhanced Flyers Season Planholder Lounge, the Center City Club, and other arena locations. Guests can expect to find special musical performances, food and beverage tastings, and all kinds of other surprises depending on the event they’re attending.

 

The Wells Fargo Center’s Transformation is a direct, private investment in the Stadium District--a phenomenal urban planning success of the City of Philadelphia and the State of Pennsylvania. The Stadium District is a key anchor for future investment in South Philadelphia, including plans to revitalize FDR Park, invest in local roads and infrastructure, and redevelop underutilized areas.